Frequently asked questions

GEO stands for Generative Engine Optimization. AEO stands for Answer Engine Optimization. AI Search refers to the use of large language models as a primary tool for finding information and making decisions. All three terms describe the same emerging reality: as more people use ChatGPT, Claude, Gemini, and other large language models to find answers, businesses need to understand whether they are showing up in those answers or being passed over entirely.

Search behavior is shifting. A growing share of buyers now start their research in ChatGPT, Claude, and Gemini rather than a traditional search on Google or Bing. If your business is not showing up in those answers, you are invisible to a portion of your market that is already looking for you.

Traditional SEO helps you rank in Google search results. GEO and AI Search visibility is about whether your business appears in AI-generated answers — a different signal entirely. AI models do not return a ranked list of links. Either your business is in the answer or it is not. Google rankings and AI visibility are two separate measures, and tools built for one do not tell you about the other.

GeoReputation helps you understand your AI visibility by running prompts that simulate real consumer questions across the major AI models. You see which models mention you, where you appear in their answers, how you are described, and what sources they are drawing from. The goal is to give you a clear, honest picture of where you stand today so you know what to focus on.

It is a weighted score from 0 to 1000, modeled after a credit score. It accounts for whether you appeared in an AI answer, where you ranked within that answer, how prominently you were described, and how many competitors appeared alongside you. Where supported, we normalize each prompt result across 3 sampled responses in the same run so one unusually good or bad answer does not dominate the score. There is no black box — every point in your score is traceable back to a specific prompt, a specific AI response, and a specific result.

AI responses are non-deterministic, so the same question can produce different answers moments apart. GeoReputation samples each prompt-model or prompt-surface result multiple times where supported, then measures how consistent those repeated responses are. High confidence means the repeated samples mostly agreed. Mixed confidence means the signal is real but less consistent. Volatile means the repeated samples diverged materially or failed often, so the result is shown with more caution and slightly discounted in scoring.

We currently monitor ChatGPT (GPT-4o Mini and GPT-5.2), Claude (Opus 4.6 and Sonnet 4.5), and Gemini 2.5 Flash. Visibility can vary significantly across models. A business that appears consistently in one model may have a very different result in another. We break it down by model so you can see where you are strong and where the gaps are.

Each model has different training data, different citation sources, and different ways of constructing answers. A business can rank well on one model and be absent from another. Understanding where you stand on each is the starting point for understanding what to do about it.

GeoReputation is built for business owners, marketing leads, and agency partners who want objective data on their AI visibility. If you have started to wonder how your business is being represented in AI search, this gives you a straightforward way to find out.

No. Businesses of all sizes have gaps in AI visibility. Larger businesses with strong existing reputations tend to appear by default. Mid-market businesses often have more room to move, and more to gain from understanding exactly where they stand.

You can run a free snapshot directly on our site to see where your business stands today. No credit card required.